Tracking stack
- Google Tag Manager for unified event orchestration.
- GA4 for behavior and conversion analysis.
- Facebook Pixel for campaign attribution.
Analytics and tracking setup
Configure GTM, GA4, and pixel events for accurate reporting.
Event quality checklist
- Every event must include unique ID and timestamp.
- Map value and currency fields consistently.
- Send server-side confirmation for payment events.
- Exclude internal traffic from production analytics.
Validation steps
- Run GTM preview before publish.
- Verify key events in GA4 real-time view.
- Confirm pixel receives both view and conversion events.