Webhook and CRM export

Push leads and events into CRM and external systems.

Event flow design

  • Trigger on lead creation, order updates, and form submits.
  • Map status and owner fields for CRM compatibility.
  • Use queue-based delivery for high-volume traffic.

Security checks

  • Validate webhook signatures with HMAC secret.
  • Rotate tokens regularly.
  • Reject events with stale timestamps.

Failure handling

  • Retry transient errors with backoff.
  • Store failed payloads in dead-letter queue.
  • Alert operations team on repeated failures.
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