Event flow design
- Trigger on lead creation, order updates, and form submits.
- Map status and owner fields for CRM compatibility.
- Use queue-based delivery for high-volume traffic.
Webhook and CRM export
Push leads and events into CRM and external systems.
Security checks
- Validate webhook signatures with HMAC secret.
- Rotate tokens regularly.
- Reject events with stale timestamps.
Failure handling
- Retry transient errors with backoff.
- Store failed payloads in dead-letter queue.
- Alert operations team on repeated failures.